KALUT: INNOVATIVE MERCHANDISE TO RAISE SOCIAL AWARENESS AND SUPPORT INDONESIA’S CREATIVE INDUSTRY BY STUDENTS OF UNIVERSITAS NEGERI MALANG

KALUT: INNOVATIVE MERCHANDISE TO RAISE SOCIAL AWARENESS AND SUPPORT INDONESIA’S CREATIVE INDUSTRY BY STUDENTS OF UNIVERSITAS NEGERI MALANG

faculty of Literature

Visual Communication Design

October 23, 2024

PUBLIC ENGAGEMENT

SDG 9

The aim of designing merchandise for the short fictional drama film “Kalut” is to enhance public awareness of social anxiety issues and strengthen the film’s visual identity. “Kalut,” produced by Kona Studio, focuses on the experiences of individuals facing social anxiety, with the hope of fostering empathy among its audience.

In this project, the merchandise is designed not only as a promotional tool but also as a medium to convey the film’s message more broadly. Various items, such as t-shirts, stickers, and posters, will reflect the visual elements of the film, serving as reminders for the community about the importance of understanding and supporting individuals experiencing social anxiety.

This merchandise design also aims to create an emotional connection between the audience and the film, thereby increasing interest in the work. By utilizing engaging and relevant promotional media, it is expected that this merchandise will disseminate information about “Kalut” and the issue of social anxiety to a wider audience.

This project aligns with the emphasis on the importance of innovation and sustainable infrastructure. By creating meaningful merchandise, it is hoped that it will support the creative industry and promote social awareness within the community. Through this effort, “Kalut” is expected to make a positive impact and encourage dialogue about mental health