BEAUTIFYING DELAPAN: OMNICHANNEL MARKETING STRATEGY TO BUILD A STRONG AND SUSTAINABLE GIFT & HAMPERS BUSINESS BY STUDENTS OF UNIVERSITAS NEGERI MALANG

BEAUTIFYING DELAPAN: OMNICHANNEL MARKETING STRATEGY TO BUILD A STRONG AND SUSTAINABLE GIFT & HAMPERS BUSINESS BY STUDENTS OF UNIVERSITAS NEGERI MALANG

faculty of Literature

Visual Communication Design

October 23, 2024

PUBLIC ENGAGEMENT

SDG 9

The goal of redesigning the Instagram display for ‘Delapan Gift & Hampers’ is to enhance brand awareness and attract potential consumers to the custom-made products offered. Since its establishment in 2021 in Kabupaten Malang, Delapan Gift & Hampers has faced challenges in managing its social media presence, particularly on Instagram, which has affected its visibility and brand appeal. This redesign aims to create a more engaging and informative visual presentation.

The project focuses on developing Instagram content that includes appealing feed designs and highlights. Through a more strategic visual approach, Delapan Gift & Hampers can convey its message clearly and captivate a wider audience. Additionally, an improved social media design is expected to foster more significant interactions between the brand and its consumers.

As supporting media, this project also produces various materials such as X-banners, leaflets, posters, infographics, and merchandise like postcards and stickers. All of these aim to strengthen promotional messages and increase brand awareness across various platforms. Thus, this effort aligns with the emphasis on innovation and infrastructure that supports local industry growth. By effectively leveraging social media, Delapan Gift & Hampers can solidify its market position and contribute to regional economic development.