CREATING CREATIVE SOCIAL MEDIA CONTENT

Departemen Sastra Indonesia

Vaddantya Gantari Chandra Kirana

24 November 2021

The Community Services

SDG 4

Today, technological advances are increasingly rapid and sophisticated, making many young people more expressive and creative in creating content. With the sophistication that exists, now social media can be used as a place to make money. Of course, this opportunity was not missed by the youth. There is one social media that can be used, for example Youtube, but it is not easy to get income from Youtube. This requires skills in content creation and editing. Thus, the skills of the youth are needed to produce expressive and creative content to be shared on Youtube in order to make money.

Skills in creating content must also be honed. In this case, several lecturers and students of the State University of Malang carried out community service in the form of training in creating creative content on social media. This research was conducted by Dr. Karkono, S.S., M.A.,

Moh. Safii, S. Kom., M. Hum, Febri Taufiqurrahman, S. Hum., M. Hum, Yohan Fikri Mu’tashim and Fitriyanti Bunga Rindang W.U. This activity was carried out in Glanggang Village, Pakisaji District, Malang Regency, by creating opportunities for youth to make money by creating creative content

Picture 1. The Presentation

The purpose of this activity was to educate them that the cell phones they hold can be used as a source of income. The youths are trained to operate the camera properly and make video editing more interesting. Not only that, of course they learn to manage social media accounts, especially Youtube, so that the accounts they use can grow quickly. Also trained in promoting strategies in order to get a lot of views and subscribers, so that they can be used as a source of income.

After the community service in the form of training on creating creative content on social media, many benefits were found. Such as being able to empower the youth of Glanggang Village, Pakisaji District, Malang Regency to be more creative and productive in creating content on social media, equipping them in terms of creating creative content so that they can optimize their social media so that they can be useful and have economic value.