Gratitude to the Publication Division for Their Role in the Success of ‘Designoholic 11.0’
Department of Art and Design
Abdul Rahman Prasetyo
June 6, 2024
Public Engagement
SDG 9
The annual art exhibition ‘Designoholic 11.0,’ organized by the Visual Communication Design Department of Universitas Negeri Malang, is a testament to our students and faculty’s creative prowess and innovative spirit. This year’s event, a culmination of months of meticulous planning and relentless hard work, would not have been the resounding success it was without the invaluable contribution of the Publication Division.
The Publication Division, often working behind the scenes, is pivotal in ensuring the event reaches its intended audience and resonates with them. Their efforts in designing promotional materials, managing social media campaigns, coordinating with media partners, and maintaining a consistent and engaging communication strategy were instrumental in drawing attention to the exhibition. Through their dedication and expertise, ‘ Designoholic 11.0’ achieved remarkable visibility and attendance.
One cannot overstate the importance of a strong publication strategy in today’s digital age. The Publication Division’s approach to leveraging various platforms—from traditional media to cutting-edge digital channels—ensured that the message of ‘Designoholic 11.0’ was both far-reaching and impactful. Their creative use of graphics, videos, and interactive content not only highlighted the unique aspects of the exhibition but also engaged a diverse audience, fostering a broader appreciation for the work being showcased.
The success of ‘Designoholic 11.0’ reflects the Publication Division’s ability to anticipate trends, understand audience preferences, and craft resonating messages. Their skill in curating content that appeals to both seasoned art enthusiasts and the general public alike was evident in the exhibition’s overwhelming response. The buzz generated across social media platforms, local and national media features, and the high visitor turnout all stand as a testament to their effective communication strategies.
Moreover, the Publication Division’s work extends beyond mere promotion; they are the storytellers who bring the vision of ‘Designoholic 11.0’ to life. Each piece of content they produce, from the initial teasers to the post-event coverage, tells a part of the story that connects the audience with the artists and their creations. This narrative thread enhances the viewer’s experience and creates a lasting impact, ensuring that the exhibition remains memorable long after it has concluded.
The dedication and passion of the Publication Division were palpable throughout the preparation and execution of ‘Designoholic 11.0.’ Their ability to work under pressure, meet tight deadlines, and maintain a high-quality standard is commendable. They navigated the challenges posed by the evolving dynamics of event promotion with grace and efficiency, ensuring that every aspect of the exhibition was communicated effectively and attractively.
In recognizing the Publication Division’s contributions, we must also acknowledge the collaborative spirit that underpins their success. Their close collaboration with other divisions—such as the curatorial team, event organizers, and artists—was crucial in creating a cohesive and comprehensive promotional strategy. This synergy between teams exemplifies the spirit of teamwork and mutual support central to Universitas Negeri Malang’s ethos.