ELEVATING INDONESIAN CULTURE TO A GLOBAL LEVEL THE ‘ASHIFA’ CUSTOM E-CATALOGUE AS AN INNOVATION IN THE FASHION INDUSTRY BY UM VISUAL COMMUNICATION DESIGN STUDENTS
ELEVATING INDONESIAN CULTURE TO A GLOBAL LEVEL THE ‘ASHIFA’ CUSTOM E-CATALOGUE AS AN INNOVATION IN THE FASHION INDUSTRY BY UM VISUAL COMMUNICATION DESIGN STUDENTS
faculty of Literature
Visual Communication Design
October 23, 2024
LEARNING AND STUDENTS
SDG 9
This project aims to enhance brand awareness of ‘Ashifa’ Custom products through the design of a modern and effective e-catalogue. By utilizing this e-catalogue, fashion products themed around Indonesian culture can be introduced to a broader audience, aligning with the objectives focused on industry innovation and infrastructure.
Founded in 2014 in Tulungagung by Bapak Suwarno, ‘Ashifa’ Custom specializes in fashion that offers custom garments inspired by Indonesian culture for festivals and major events. The products from ‘Ashifa’ Custom carry local cultural symbols with profound philosophies, providing a unique touch to each piece created. As the business grows, it becomes essential to promote the products more widely to remain relevant and recognized within the national fashion industry.
Designing an e-catalogue for ‘Ashifa’ Custom is a strategic step towards building stronger brand awareness. This e-catalogue allows for detailed product information, including images, descriptions, and the cultural philosophy behind each design, presented in an easily accessible digital format. This initiative aligns with the goal of supporting sustainable industry and innovation. By digitizing promotional media, this effort not only strengthens brand awareness but also contributes to innovation within the small business sector.
Furthermore, the e-catalogue will facilitate customers in exploring products and understanding the cultural values embedded in each garment, thereby attracting new market interest. Through this project, ‘Ashifa’ Custom aims not only to expand its customer reach but also to demonstrate its commitment to innovating and promoting Indonesia’s cultural heritage in a modern and relevant manner.