Social Media Creative Content Creation Training for Youth in Glanggang Village, Pakisaji District, Malang Regency

Departemen Sastra Indonesia

Vindy Mayaretha Candra

23 November 2021

The Community Services

SDG 4

Glanggang Village is a village that located in Pakisaji District, Malang Regency. The population of Glanggang Village is increasing and most of them are people of productive age (68.44%). However, this does not affect the high level of average income because there are still many people of productive age who are not working due to lack of job opportunities or available job opportunities and low levels of education.

Many empowerment forums are carried out to provide training with the aim of increasing skills. However, many of the empowerments that have been carried out so far have not been very attractive to youth, so many have ended up stopping in the middle of the road and the purpose of the empowerment has not been realized. By looking at these problems, it certainly inspires various parties to conduct empowerment that is in great demand by youth, namely empowerment that is in accordance with the trends and character of youth in the current generation.

Picture 1. Presentation by Lecturer of the Faculty of Letters, State University of Malang.

In the presentation step, the service team of the Faculty of Letters, State University of Malang went directly to deliver material about the concept of content, script writing, how to take good pictures, video editing, YouTube account management, and in general about strategies for creating interesting and quality content. Participants were also briefed on YPP standards for content creators.